9 March 2011

Richard Reed On: 'INNOCENT'

One group of entrepreneurs whose success I have admired for a long time are the 3 founders of Innocent Smoothies. This is an interview by ‘Tigrent Learning UK’ with Richard Reed, one of the co-founders of the company. 

Their business model has seen them expand from smoothies to Innocent food and, most recently, Innocent vitamins. I love the way they continue to expand their business and thereby their profitability and sustainability within the marketplace. 

Their passion for providing healthy food and drink devoid of E numbers and other crazy chemicals, coupled with their commitment to giving to charity makes them a wonderful company to learn more about business from.

If you really want to learn more about their sheer determination to come to market, the rejection of 20 banks and various VC groups for funding etc, I recommend you check out their book, one that I will give a comprehensive review on soon!



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